ITGLOBAL.COM has deployed a local cloud infrastructure in the UAE for adv+, enabling real-time processing of customer requests and significantly improving the reliability of digital services. The solution allows the company to deliver seamless user experiences without the risks associated with hosting infrastructure outside the region.
Real-time data for seamless user experience
The adv+ platform relies on real-time availability data to ensure a smooth customer journey, allowing users to instantly check access to high-demand venues. Previously, the infrastructure was hosted outside the UAE, which created potential risks of latency and reduced service responsiveness.
This challenge reflects a broader market trend: businesses in the UAE are increasingly localizing their IT infrastructure to minimize latency, reduce dependency on international connectivity, and ensure uninterrupted access to digital services. For companies operating customer-facing platforms, even minor delays can directly impact user satisfaction and revenue.
Local cloud improves speed and reliability
To address these challenges, ITGLOBAL.COM implemented a localized cloud solution in a tier-3 certified data center in Dubai, Equinix DX1. The migration to local infrastructure significantly improved response times and enhanced the overall stability of the platform.
“Businesses that depend on real-time customer interactions cannot afford latency or infrastructure instability. Our solution helps companies deploy infrastructure closer to their users and ensure consistent service performance,” said the Cloud Branch of ITGLOBAL.COM.
“Providing a seamless customer experience is critical for our business. Our platform depends on real-time data to deliver accurate access information to our members. With ITGLOBAL.COM, we successfully migrated to a local cloud environment that ensures fast response times and reliable performance for our growing user base,” commented Kunal Singh, CEO of adv+.
adv+ is a UAE-based lifestyle membership platform that provides users with access to a wide network of gyms, beach clubs, and leisure venues across the country, along with exclusive offers and benefits. The platform serves a growing community of users seeking flexible access to premium lifestyle experiences.
